Becoming a DB Store USA Dealer or Reseller

If you're a security integrator, low-voltage contractor, access control installer, or retailer interested in carrying DoorBird products, this article covers what a dealer or reseller relationship with DB Store USA generally involves and how to start that conversation.

What does a dealer/reseller relationship typically involve?

In hardware distribution, a dealer or reseller relationship is a formal arrangement between a manufacturer's authorized distributor (DB Store USA) and a business that sells, installs, or specifies that hardware to its own customers. Broadly, this kind of relationship tends to cover a few recurring areas:

• Business verification. Because IP video intercoms and access control hardware get installed as part of a building's security infrastructure, distributors typically want to confirm they're working with an established business — not a one-off end-user purchase. Expect to share basic company information: business name, how long you've been operating, the type of work you do (security integration, low-voltage contracting, retail, etc.), and your typical customer base.
• Volume and purchasing pattern. Dealer programs are usually structured around a business that purchases on an ongoing basis — for resale, for installation projects, or for stocking inventory — rather than a single order. Being able to describe your expected order volume and frequency helps a distributor figure out which tier of relationship fits.
• Technical and product knowledge. Reseller programs commonly include access to product training, installation documentation, and technical support channels, since dealers are often the ones fielding questions from their own end customers. If your team is new to DoorBird's product line, expect the onboarding conversation to touch on this.
• Ongoing account support. Once a dealer relationship is established, it's typical to have a more direct line for product questions, order support, and staying current on new product releases, compared to a standard retail purchase.

Who typically applies for a dealer/reseller account?

• Security system integrators adding IP video intercoms to their product lineup
• Low-voltage and access control contractors who install DoorBird hardware as part of larger jobs
• Locksmiths and access control specialists expanding into video intercom systems
• Retailers (physical or online) looking to stock and resell DoorBird products
• Property management and multifamily service companies purchasing across a portfolio of buildings

What to have ready before you reach out

Applications move faster when you can speak to the following:

• Your business name, website (if applicable), and how long you've been in operation
• The type of work you do and how DoorBird products fit into it — installation, resale, or both
• Your rough estimate of order volume and frequency (one-time project vs. recurring stock orders)
• Any relevant licensing or certifications for your trade, where applicable (e.g., low-voltage contractor licensing)
• Whether you're already familiar with DoorBird's product line, or would benefit from an introductory walkthrough

What happens after you reach out?

Because dealer and reseller relationships are individually evaluated rather than automatically approved, expect a conversation with our team to understand your business and how you plan to work with DoorBird hardware, followed by guidance on next steps specific to your situation. The exact structure of that relationship — account setup, ordering process, and support access — is worked out as part of that conversation rather than a fixed, one-size-fits-all package.

Do I need to be a licensed installer?

It depends on the nature of your business and the products involved. Some dealer relationships are aimed at businesses that install hardware directly, while others are aimed at retailers who resell without installing. Be upfront about which category describes you — it helps our team point you toward the right kind of relationship from the start.

Still need help? If you're interested in becoming a DB Store USA dealer or reseller, submit a support ticket with a bit about your business and our team will follow up to discuss next steps.